Corporate Social Responsibility - a truly hard sell in Tasmania
In my experience there are some very generous, contemporary thinking businesses in Launceston who genuinely want to contribute to the community, live their values and enjoy the commercial benefits of corporate philanthropy (or corporate social responsibility).I personally thank cb&m design solutions; Hinman, Wright & Manser; Peter Lees Real Estate and entrepreneur Errol Stewart (through his patronage of the St Michaels Association) very much for helping to make Launceston a better community in which to live and work.
On the downside there are a lot of organisations who haven't caught up with either the substantial academic research or commercial experience which shows that corporate giving has positive effects on the bottom line. The benefits of Community Business Partnerships are well documented in Fact Sheet 3 on the PM's Community Business Partnership website. Some of these aren't immediately obvious but are really important for regional Australia. (eg helping to create a stronger community where people choose to live and work translates to a stronger customer and employee base).
If you're in business and doubtful about the benefits of giving (or if you're intending to pitch to business on behalf of your not for profit) I recommend that you also take advantage of a free webcast available on the CSR Summit website. Follow the prompts to listen to a presentation on Marketing Driven CSR by Martin McKinnon (formerly of QANTAS) at the CSR Summit 2005. I'm sure it'll go a long way towards convincing you to take another look at philanthropy.
posted by Alan Melton @ 12:17 pm
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